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Winners - Educational Mentoring Abroad
Project type
Vector illustration and image editing
Date
2020
Local
Brazil and Ireland
Conceived by Charles de Castro, born in the city of Turmalina (inland Minas Gerais), this project served as the logo and visual identity for the start of work dedicated to providing mentorship to individuals participating in exchange programs.
Charles' university experience in Ireland, as well as his journey moving to Europe, gave him sufficient knowledge to formulate his mentorship program.
The logo adopts a typically "High School" aesthetic, using the English term for secondary education, taking as a reference the widely known sports leagues in the world.
Regarding the name, "Winners," Charles needed to make clear the victory he wants to provide to his mentees, just as he himself achieved in his professional initiatives.
The logo features the basic structure of a traditional trophy from university and higher education awards, whose "chest" inscribes the outline of a "W" - the initial of the mentorship program's name, mentioned in the previous paragraph. In addition, as a third element, at the top of the figure, we have a mortarboard - a type of hat used in graduation ceremonies.
Finally, from a general perspective of the logo design, one can see the image of a figurative person with raised arms, celebrating an important achievement.
Based on this logo, banners for a YouTube channel, templates for social media, and various texture studies involving the elements of the visual identity were produced.
