Fernanda Pfeilsticker - Handmade Pastries

Fernanda's work philosophy revolves around valuing the ingredients throughout the artisanal production process of her confectionery. Despite their sophistication, her products needed a visual identity, starting with the logo, that expressed the texture, the fragmented nature, and the organic character of her work.

After a digital painting study of the main ingredients, such as nuts, red fruits, and chocolate itself – the protagonist – we arrived at a common understanding of the latter, through the representation of its original state: cocoa.

The colors also relate to variations in cocoa processing, the first being "rosé" chocolate and the second medium brown. We also have shades of beige, among other general colors in this category.

The logo, after undergoing texture tests and pattern variations, was applied to business cards, tags, rigid store banners, and packaging.